{"id":168925,"date":"2026-05-20T08:00:13","date_gmt":"2026-05-20T12:00:13","guid":{"rendered":"https:\/\/kbbonline.com\/?p=168925"},"modified":"2026-05-18T14:00:43","modified_gmt":"2026-05-18T18:00:43","slug":"christina-cruz-on-pivoting-careers-with-purpose","status":"publish","type":"post","link":"https:\/\/kbbonline.com\/business-people-news\/christina-cruz-on-pivoting-careers-with-purpose\/168925\/","title":{"rendered":"Christina Cruz on Pivoting Careers with Purpose"},"content":{"rendered":"<div id=\"buzzsprout-player-19172675\"><\/div>\n<p><script src=\"https:\/\/www.buzzsprout.com\/1771462\/episodes\/19172675-a-guide-to-pivoting-careers-with-purpose-with-christina-cruz.js?container_id=buzzsprout-player-19172675&#038;player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script><\/p>\n<p>We recently spoke with designer Christina Cruz of Austin-based <strong><a href=\"https:\/\/www.christinacruzinteriors.com\" target=\"_blank\" rel=\"noopener\">Christina Cruz Interiors<\/a><\/strong> about pivoting careers with purpose in our latest <strong><a href=\"https:\/\/kbbonline.com\/podcasts\/\">podcast<\/a><\/strong>.<\/p>\n<p>Cruz originally followed a very different career path, spending 15 years as a digital media marketing executive before following in her interior designer-father\u2019s footsteps. She explains the forces that motivated her to finally give into her passion and transition into the design profession.<\/p>\n<p>Cruz talks about the specific challenges and the opportunities she encountered when making the pivot into design work.<\/p>\n<p>She explains how her experience in digital media and marketing informs her approach to the day-to-day operation of a design business. Among the lessons learned she shares, the keystones of branding, storytelling and audience engagement were all shaped by her previous career.<\/p>\n<p>In particular, Cruz\u2019s background gave her insights into how to build her own design firm into a brand. She talks about her strategy for client acquisition as well as proven tactics for effective social media content and visibility.<\/p>\n<p>The chat comes to a close with the designer offering some advice to professionals who are considering a career shift of their own into a creative field.<\/p>\n<p>To hear the full conversation with Christina Cruz, listen to the podcast on\u202f<strong><a href=\"https:\/\/open.spotify.com\/show\/70fcRwKrE5kPmJ8F32l4gn\" target=\"_blank\" rel=\"noopener\">Spotify<\/a><\/strong>,\u202f<strong><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/from-the-tap-a-kbb-podcast\/id1576205146\" target=\"_blank\" rel=\"noopener\">Apple Podcasts<\/a><\/strong>,\u202f<strong><a href=\"https:\/\/www.pandora.com\/podcast\/from-the-tap-a-kbb-podcast\/PC:76847\" target=\"_blank\" rel=\"noopener\">Pandora<\/a><\/strong>\u202fand other outlets.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We recently spoke with designer Christina Cruz of Austin-based Christina Cruz Interiors about pivoting careers with purpose in our latest podcast. Cruz originally followed a very different career path, spending 15 years as a digital media marketing executive before following in her interior designer-father\u2019s footsteps. She explains the forces that motivated her to finally give [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":168921,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2076],"tags":[5304],"topic":[3185],"class_list":["post-168925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-people-news","tag-christina-cruz-interiors","topic-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Christina Cruz on Pivoting Careers with Purpose | Kitchen &amp; Bath Business<\/title>\n<meta name=\"description\" content=\"Designer Christina Cruz opens up about why and how she decided to transition from working in digital marketing to a creative career.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kbbonline.com\/business-people-news\/christina-cruz-on-pivoting-careers-with-purpose\/168925\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Christina Cruz on Pivoting Careers with Purpose | Kitchen &amp; Bath Business\" \/>\n<meta property=\"og:description\" content=\"Designer Christina Cruz opens up about why and how she decided to transition from working in digital marketing to a creative career.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kbbonline.com\/business-people-news\/christina-cruz-on-pivoting-careers-with-purpose\/168925\/\" \/>\n<meta property=\"og:site_name\" content=\"Kitchen &amp; Bath Business\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-20T12:00:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kbbonline.com\/wp-content\/uploads\/2026\/05\/christina-cruz.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Leslie Clagett\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KBBconnect\" \/>\n<meta name=\"twitter:site\" content=\"@KBBconnect\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Leslie Clagett\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/kbbonline.com\\\/business-people-news\\\/christina-cruz-on-pivoting-careers-with-purpose\\\/168925\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kbbonline.com\\\/business-people-news\\\/christina-cruz-on-pivoting-careers-with-purpose\\\/168925\\\/\"},\"author\":{\"name\":\"Leslie Clagett\",\"@id\":\"https:\\\/\\\/kbbonline.com\\\/#\\\/schema\\\/person\\\/866e0feec039b0c89eb11d0d09a5202b\"},\"headline\":\"Christina Cruz on Pivoting Careers with Purpose\",\"datePublished\":\"2026-05-20T12:00:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/kbbonline.com\\\/business-people-news\\\/christina-cruz-on-pivoting-careers-with-purpose\\\/168925\\\/\"},\"wordCount\":218,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/kbbonline.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/kbbonline.com\\\/business-people-news\\\/christina-cruz-on-pivoting-careers-with-purpose\\\/168925\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/kbbonline.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/christina-cruz.jpeg\",\"keywords\":[\"Christina Cruz Interiors\"],\"articleSection\":[\"Business &amp; 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