{"id":167357,"date":"2026-02-24T14:29:56","date_gmt":"2026-02-24T19:29:56","guid":{"rendered":"https:\/\/kbbonline.com\/?p=167357"},"modified":"2026-02-25T11:07:32","modified_gmt":"2026-02-25T16:07:32","slug":"nkba-2026-state-of-the-association-and-state-of-the-industry","status":"publish","type":"post","link":"https:\/\/kbbonline.com\/business-people-news\/nkba-2026-state-of-the-association-and-state-of-the-industry\/167357\/","title":{"rendered":"NKBA 2026 State of the Association and State of the Industry"},"content":{"rendered":"

Bill Darcy, Global President and CEO of NKBA | KBIS, delivered the NKBA State of the Association address at the annual meeting of the membership at KBIS 2026<\/a><\/strong> in Orlando. His overarching message: Despite challenges in the economy overall and the kitchen, bath and remodeling industries specifically, the sector is resilient and flexible \u2013 and the NKBA<\/a><\/strong> remains a strong and positive voice for advocacy and member support. He also recapped NKBA\u2019s accomplishments in 2025 and offered observations for the year ahead.<\/p>\n

NKBA State of the Association Presentation<\/h2>\n

Among the biggest challenges the industry faced in 2025 were tariffs \u2013 particularly changing tariff policies \u2013 the rising costs of building materials, the persistent labor crisis, and the housing shortage, all of which contribute to consumer caution.<\/p>\n

\u201cThere\u2019s no way to sugarcoat it,\u201d Darcy said. \u201cThe last year was challenging for our industry. It was a period of less-than-optimal growth. That\u2019s better than decline, for sure, but it\u2019s not the success we know is possible.\u201d<\/p>\n

Pointing to the complex tariff situation as having \u201cupended global economic dynamics,\u201d he said, \u201cWe\u2019ve heard from our members that tariffs, along with continued consumer uncertainty, have generally slowed business growth and restricted opportunities\u2026 [and caused] higher prices and decreases in margins and consumer confidence.\u201d<\/p>\n

But he noted that \u201cas we confront these challenges, it\u2019s more important than ever for our industry to have a strong, public voice \u2013 and the NKBA is proud to be that voice.\u201d<\/p>\n

In the NKBA State of the Association presentation, Darcy recapped the association\u2019s 2025 highlights:<\/p>\n

Strong Financials:<\/strong> Since 2012, annual revenue has grown nearly 150 percent to over $20 million in 2025. KBIS revenue growth was 11 percent in 2025 alone.<\/p>\n

High Point Alliance:<\/strong> In May, NKBA and the High Point Market Authority formed a strategic alliance partnership, uniting K&B with the home-furnishings sector. As part of this alliance, NKBA introduced a dedicated presence at Broad Hall at High Point Fall Market, demonstrating an increased focus on connecting kitchen and bath to whole-home design.<\/p>\n

Global Connect:<\/strong> NKBA\u2019s international business membership program added 25 members last year and now represents 18 countries. The NKBA team participated at several major design fairs in the last year, in Germany, the UK, France and Brazil.<\/p>\n

Addressing the Skilled Labor Crisis:<\/strong> The skilled labor crisis is a priority for NKBA. Chapters and members are helping people interested in exploring careers in K&B and skilled trades through scholarships, grants, career-focused events and working with the Skilled Labor Fund.<\/p>\n

Looking toward the future, Darcy noted that \u201ceven amid unpredictable macroeconomic forces, the growth conditions for the residential design industry remain solid. Consumer interest is still incredibly strong, and they want to enjoy their homes and enhance their most important investment. Many of those homes are in or entering their prime remodeling years, and millions of homeowners remain locked into mortgages with historically low rates, which means they are still inclined to stay put and improve their existing spaces. Older homeowners, especially, are staying put and investing in their homes rather than looking to move or downsize.\u201d<\/p>\n

The 2026 K&B Market Outlook projects that the U.S. residential kitchen and bath industry will begin to recover in the second half, returning to growth gradually after three years of contraction. U.S. kitchen and bath revenue, including materials and labor, will grow slightly to $228 billion in 2026. This growth is primarily in repair\/remodeling, which is forecast to increase by +2.9 percent. In contrast, spending on new construction is expected to decline by 3 percent in 2026.<\/p>\n

\u201cThe NKBA is focused on keeping our industry competitive, relevant and thriving. That means staying front-footed with our advocacy colleagues in Washington, coordinating closely with our international partners, and leveraging our research and relationships to keep you ready for whatever comes next.\u201d<\/p>\n

Darcy concluded the NKBA State of the Association address by urging members to participate in NKBA research and surveys, to join efforts to mitigate the skilled labor shortage, and finally, to believe in the strength and resilience of the industry.<\/p>\n

\u201cConsumers continue to want what we can deliver: beautiful spaces and products that make their lives better,\u201d he said. \u201cWe\u2019re smart and we\u2019re prepared. There\u2019s incredible power in this collective. We do better when we work together. I\u2019m very confident in our shared future, and you should be, too.\u201d<\/p>\n

NKBA State of the Industry Presentation<\/h2>\n
\"nkba

Photo: KBIS\/Emerald<\/em><\/p><\/div>\n

Following his NKBA State of the Association address, Darcy introduced Jaye Anna Mize to deliver the State of the Industry presentation. Mize, a highly respected creative strategist, trend forecaster and prominent voice for future-forward design and innovation, is Vice President of Advisory + Partnerships at Future Snoops, a global trend forecasting agency that helps brands develop insight-driven strategies that future-proof their businesses.<\/p>\n

She shared key five insights about how the home is changing and how behavior is shifting, what this means for consumers, and in turn, for designers.<\/p>\n

Beyond the Dream Home:<\/strong> The classic timeline \u2013 grow up, finish school, find a partner, buy a house, have kids \u2013 is out the window. Millennials and Gen Z don\u2019t prioritize the same lifestyle as their parents. They have increasingly more debt, have watched housing volatility, climate change and labor instability unfold, and permanence doesn\u2019t feel real. \u201cThese generations don\u2019t care about marriage, formality, or staying put,\u201d Mize said. \u201cThey want experiences. They don\u2019t want white picket fences. So when the timeline shifts, the question shifts with it. Instead of asking \u2018What does my dream kitchen look like?\u2019 consumers increasingly ask, \u2018How do I make this kitchen work better for the next five to seven years?\u2019 That isn\u2019t a stylistic change. It\u2019s a structural recalibration.\u201d<\/p>\n

Instead of chasing transformation, they\u2019re prioritizing efficiency, adaptability, and everyday usability. And that\u2019s where the definition of premium begins to change. Premium is no longer defined primarily by size or visual drama. Increasingly, it\u2019s defined by how well a space performs over time.<\/p>\n

\u201cConsumers aren\u2019t stepping away from improving their homes,\u201d she said, \u201cbut the model of improvement is changing. Instead of asking how much more they can build, consumers are asking how well their existing space performs. They improve circulation rather than enlarge footprints. They refine storage logic rather than layer finishes. They invest in ease of use rather than visual scale.\u201d<\/p>\n

Preservation:<\/strong> \u201cThis next shift is more existential,\u201d Mize said. \u201cFor decades, luxury in the home was defined by refinement. Delicate materials. Rare finishes. Surfaces chosen for how they looked, not how they lived. That logic worked when stability was assumed, but stability is no longer assumed.\u201d<\/p>\n

Consumers today live with visible economic, environmental and social volatility, which changes the emotional role of the home. The home is no longer just an expression of taste. It\u2019s becoming a form of protection \u2013 from rising costs, environmental exposure, health concerns and general uncertainty about the future. This shifts the definition of premium from refined to reliable. The home is increasingly treated as infrastructure to protect \u2013 and kitchen and bath are where that shift is most visible.<\/p>\n

Streamlined Shopping:<\/strong> The first two points addressed what consumers want from their homes. This shift is about how they decide. This is where AI comes in, as it reshapes discovery. It used to be that the journey began with exploration with a design professional. Now, savvy consumers often arrive having already researched layouts, compared products and formed preliminary shortlists online \u2013 before a designer or showroom ever enters the picture. \u201cWhat we\u2019re seeing is a move from open-ended discovery toward guided decision-making,\u201d she said. \u201cClients still want support. They want faster clarity, and confirmation that their choices will work. Reassurance that they\u2019re avoiding costly mistakes. The question shifts from \u2018What can we show them?\u2019 to \u2018How quickly can we help them decide with confidence?\u2019\u201d<\/p>\n

Designers feel this shift before anyone else, Mize observed. Clients come in with screenshots, saved boards and shortlists already formed. The questions have changed too; it\u2019s no longer \u2018what are my options?\u2019 It\u2019s \u2018will this work, will this last, will this fit the budget?\u2019 The conversation starts at validation, not discovery.<\/p>\n

The Kitchen Community:<\/strong> Over the past few decades, the spatial hierarchy of the home has been quietly collapsing. Only about 14 percent of new homes now include a dedicated formal dining room \u2013 down dramatically from the mid-nineties when they were standard. At the same time, roughly three-quarters of new homes now integrate the kitchen directly into the main living area. That structural change concentrates daily life into fewer shared spaces. And the kitchen absorbs the role of gathering space, work zone, hosting environment and emotional anchor. It has evolved from a functional workspace into the primary social infrastructure of the home.<\/p>\n

Younger generations place less value on formal hosting and more on frequent, informal gathering. Gen Z increasingly treats cooking as shared activity, social ritual, even content creation. The most meaningful moments in the home now happen around food \u2013 not in rooms designed for presentation. That\u2019s why the kitchen has become the emotional center of the home \u2013 not because design trends say so, but because daily life demands it.<\/p>\n

Lifestyle Living:<\/strong> This final shift is less about the house itself and more about the role design plays in how people live. \u201cFor decades, home decisions were mostly contained within the category. Now, design operates across a lifestyle ecosystem,\u201d she explained. \u201cA hotel stay influences how someone thinks about their bathroom. A clothing brand shapes their color palette at home. A caf\u00e9 informs how they imagine their kitchen should feel.<\/p>\n

“The home stops being a separate design project. It becomes part of a continuous lifestyle expression. Lifestyle living reflects a shift from designing rooms to designing alignment.\u201d<\/p>\n

Mize concluded that homes have become part of broader lifestyle expression, and that design has shifted from decoration toward coherence. \u201cThe home is no longer aspirational theater. It is the infrastructure for modern life. The industry that designs for that reality \u2013 that builds for how people actually live, not how we once imagined they would \u2013 will lead what comes next.\u201d<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Bill Darcy, Global President and CEO of NKBA | KBIS, delivered the NKBA State of the Association address at the annual meeting of the membership at KBIS 2026 in Orlando. His overarching message: Despite challenges in the economy overall and the kitchen, bath and remodeling industries specifically, the sector is resilient and flexible \u2013 and […]<\/p>\n","protected":false},"author":26,"featured_media":167360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2076],"tags":[2125,4023,5251],"topic":[3390],"class_list":["post-167357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-people-news","tag-nkba","tag-bill-darcy","tag-jaye-anna-mize","topic-nkba-kbis-news"],"acf":[],"yoast_head":"\nNKBA 2026 State of the Association and State of the Industry | Kitchen & Bath Business<\/title>\n<meta name=\"description\" content=\"Bill Darcy shared optimism for a 2026 rebound in the latest NKBA State of the Association address, which he 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