{"id":163118,"date":"2025-07-15T05:45:53","date_gmt":"2025-07-15T09:45:53","guid":{"rendered":"https:\/\/kbbonline.com\/?p=163118"},"modified":"2025-07-14T19:53:05","modified_gmt":"2025-07-14T23:53:05","slug":"asko-opens-first-experience-center-in-spain","status":"publish","type":"post","link":"https:\/\/kbbonline.com\/business-people-news\/asko-opens-first-experience-center-in-spain\/163118\/","title":{"rendered":"ASKO Opens First Experience Center in Spain\u00a0"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">In the year <a href=\"https:\/\/kbbonline.com\/products\/asko-celsius-nyacraft-ovens\/162326\/\">ASKO<\/a> celebrates the 75th anniversary of the invention of its <a href=\"https:\/\/kbbonline.com\/products\/asko-scandinavian-laundry-care-2-0\/161864\/\">washing machine<\/a>, the brand has opened its first Experience Center in Spain. Located at Calle Sagasta, 24, in an elegant and vibrant central area of Madrid, this remarkable space is designed to become a meeting point for professionals in design, architecture and gastronomy who value quality, functionality and timeless aesthetics.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The opening was attended by numerous guests who live and work by these very values. They experienced the refined aesthetics of ASKO appliances and the Experience Center itself, as well as an exceptional live cooking show by chef Javier Aranda, founder of the Michelin-starred Restaurante Gayt\u00e1n. The gastronomic experience was further elevated by a wine selection curated by sommelier Valent\u00edn Checa, currently ranked tenth among the Top 100 Sommeliers in Spain.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cThe ASKO Experience Center in Madrid is a space created for design professionals and enthusiasts to experience the brand first hand,\u201d said Alberto Labrador, ASKO Iberia business director. \u201cIt reflects ASKO\u2019s Scandinavian values\u2014high quality, functionality, minimalist design and environmental commitment. Its opening in Spain marks a key milestone in our strategy to strengthen the brand\u2019s position in the premium home appliance market,\u201d\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The center showcases some of ASKO\u2019s most iconic products, including its comprehensive laundry care and cooking ranges, featuring Elements and Craft ovens as well induction hobs with Celsius Cooking technology for precise, degree-by-degree temperature control.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-163119 size-full lazyload\" data-src=\"https:\/\/kbbonline.com\/wp-content\/uploads\/2025\/07\/ASKO-Inauguracion-Experience-Center_laundry.jpg\" alt=\"ASKO Experience Center Madrid Spain\u00a0\" width=\"1000\" height=\"550\" data-srcset=\"https:\/\/kbbonline.com\/wp-content\/uploads\/2025\/07\/ASKO-Inauguracion-Experience-Center_laundry.jpg 1000w, https:\/\/kbbonline.com\/wp-content\/uploads\/2025\/07\/ASKO-Inauguracion-Experience-Center_laundry-980x539.jpg 980w, https:\/\/kbbonline.com\/wp-content\/uploads\/2025\/07\/ASKO-Inauguracion-Experience-Center_laundry-480x264.jpg 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/550;\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">ASKO\u2019s dishwashers are also prominently featured, highlighting the brand\u2019s exclusive 8Steel concept, based on the use of more steel and less plastic in manufacturing to ensure durability of up to 20 years, backed by rigorous testing protocols before leaving the factory. The Experience Center also includes a beautifully designed wine cellar, showcasing ASKO\u2019s wine climate cabinets, created for wine lovers seeking both meticulous care and advanced connectivity.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">During the center\u2019s inauguration, Michelin-starred chef and ASKO brand ambassador Aranda from the Madrid-based Restaurante Gayt\u00e1n hosted a live cooking show using the brand\u2019s appliances.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-163120 size-full lazyload\" data-src=\"https:\/\/kbbonline.com\/wp-content\/uploads\/2025\/07\/ASKO-Inauguracion-Experience-Center_ovens.jpg\" alt=\"ASKO Experience Center Madrid Spain\u00a0\" width=\"1000\" height=\"550\" data-srcset=\"https:\/\/kbbonline.com\/wp-content\/uploads\/2025\/07\/ASKO-Inauguracion-Experience-Center_ovens.jpg 1000w, https:\/\/kbbonline.com\/wp-content\/uploads\/2025\/07\/ASKO-Inauguracion-Experience-Center_ovens-980x539.jpg 980w, https:\/\/kbbonline.com\/wp-content\/uploads\/2025\/07\/ASKO-Inauguracion-Experience-Center_ovens-480x264.jpg 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/550;\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cFor a chef, the kitchen is a tool for expression,\u201d said Aranda. \u201cASKO appliances give me the control, precision and respect for ingredients I need to create honest, balanced dishes full of nuance.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">In a world often driven by complexity and superficial trends, ASKO aims for a soft, human-centered minimalism, where simplicity, efficiency, and understated aesthetics define a new way of living.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/us.asko.com\/\" target=\"_blank\" rel=\"noopener\">ASKO<\/a> entered the Spanish market in 2021 and quickly established itself in the premium segment thanks to its focus on technology, functional design and sustainability. The new Experience Centre is located in an elegant and vibrant central area of Madrid. This beautifully preserved boulevard is rich in history and architectural beauty, infused with modern life, creativity and unparalleled convenience, offering an elegant urban experience. It provides a perfect backdrop for the ASKO Experience Center, a place where premium appliances are set among timeless design and cultural vibrancy.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the year ASKO celebrates the 75th anniversary of the invention of its washing machine, the brand has opened its first Experience Center in Spain. Located at Calle Sagasta, 24, in an elegant and vibrant central area of Madrid, this remarkable space is designed to become a meeting point for professionals in design, architecture and [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":163121,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2076],"tags":[2252,2283,2715],"topic":[97],"class_list":["post-163118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-people-news","tag-appliance-showroom","tag-scandinavian-design","tag-asko","topic-laundry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ASKO Opens First Experience Center in Spain\u00a0 | Kitchen &amp; Bath Business<\/title>\n<meta name=\"description\" content=\"The Scandinavian brand has opened its first Experience Center in Spain, designed to become a meeting point for industry professionals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kbbonline.com\/business-people-news\/asko-opens-first-experience-center-in-spain\/163118\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASKO Opens First Experience Center in Spain\u00a0 | Kitchen &amp; 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