{"id":162764,"date":"2025-06-26T08:00:22","date_gmt":"2025-06-26T12:00:22","guid":{"rendered":"https:\/\/kbbonline.com\/?p=162764"},"modified":"2025-07-15T13:31:36","modified_gmt":"2025-07-15T17:31:36","slug":"turning-your-portfolio-into-a-time-saving-client-acquisition-tool","status":"publish","type":"post","link":"https:\/\/kbbonline.com\/business-people-news\/turning-your-portfolio-into-a-time-saving-client-acquisition-tool\/162764\/","title":{"rendered":"Turning Your Portfolio Into a Time-Saving Client Acquisition Tool"},"content":{"rendered":"<div id=\"buzzsprout-player-17382765\"><\/div>\n<p><script src=\"https:\/\/www.buzzsprout.com\/1771462\/episodes\/17382765-turning-your-portfolio-into-a-time-saving-sales-funnel.js?container_id=buzzsprout-player-17382765&#038;player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script><\/p>\n<p>Elle Kwan is founder of Hong Kong-based <strong><a href=\"https:\/\/ellekwan.com\" target=\"_blank\" rel=\"noopener\">Elle Kwan Studio<\/a><\/strong> which specializes in crafting websites for interior designers that are both aesthetically inspiring <em>and<\/em> marketing-savvy. In our latest <strong><a href=\"https:\/\/kbbonline.com\/podcasts\/\">From the Tap<\/a><\/strong> podcast, she talked about how designers can turn their portfolio into a time-efficient client acquisition tool.<\/p>\n<h2>Turning Your Portfolio Into a Time-Saving Client Acquisition Tool<\/h2>\n<p>A former journalist, Kwan knows how to find \u2013 and tell \u2013 a good story. She opens the conversation by offering advice on how designers can sharpen the focus and content of their portfolio, While compelling visuals are crucial, Elle stresses the equal importance of storytelling \u2013 detailing where clients started, the challenges faced, and the transformation achieved through the designer&#8217;s work. By weaving narrative context alongside striking visuals, designers can create portfolios that not only showcase their capabilities but also resonate emotionally with prospective clients, increasing engagement.<\/p>\n<p>She recommends that designers&#8217; websites offer visitors the opportunity to download a portfolio or case study. Once that contact has been established, a conversation can begin by using a series of automated emails that gradually zero in on the customer&#8217;s needs and intents.<\/p>\n<h2>Time-Saving, Personalized Responses<\/h2>\n<p>Kwan said of the emails, &#8220;It helps to constantly be showing up for a client without the designer actually having to do very much, and it feels very different from the kind of active participation with Instagram or being beholden to your DMs and answering questions about where you got floor tiles and things like this. It also puts you in control of the conversation so that you&#8217;re not at peoples&#8217; beck and call \u2013 \u00a0particularly before they&#8217;re your clients and paying for your time and expertise.&#8221;<\/p>\n<p>To learn more about turning your design portfolio into a client acquisition machine, listen to the podcast on\u202f<a href=\"https:\/\/open.spotify.com\/show\/70fcRwKrE5kPmJ8F32l4gn\"><strong>Spotify<\/strong><\/a>,\u202f<a href=\"https:\/\/podcasts.apple.com\/podcast\/id1576205146\"><strong>Apple Podcasts<\/strong><\/a>,\u202f<a href=\"https:\/\/www.pandora.com\/podcast\/from-the-tap-a-kbb-podcast\/PC:76847\"><strong>Pandora<\/strong><\/a>\u202fand other outlets.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Elle Kwan is founder of Hong Kong-based Elle Kwan Studio which specializes in crafting websites for interior designers that are both aesthetically inspiring and marketing-savvy. In our latest From the Tap podcast, she talked about how designers can turn their portfolio into a time-efficient client acquisition tool. Turning Your Portfolio Into a Time-Saving Client Acquisition [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":162761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2076],"tags":[4658],"topic":[3186],"class_list":["post-162764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-people-news","tag-elle-kwan","topic-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Turning Your Portfolio Into a Time-Saving Client Acquisition Tool | Kitchen &amp; Bath Business<\/title>\n<meta name=\"description\" content=\"Elle Kwan talks about marketing communications-conscious ways to leverage a design portfolio to boost client acquisition.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kbbonline.com\/business-people-news\/turning-your-portfolio-into-a-time-saving-client-acquisition-tool\/162764\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turning Your Portfolio Into a Time-Saving Client Acquisition Tool | Kitchen &amp; Bath Business\" \/>\n<meta property=\"og:description\" content=\"Elle Kwan talks about marketing communications-conscious ways to leverage a design portfolio to boost client acquisition.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kbbonline.com\/business-people-news\/turning-your-portfolio-into-a-time-saving-client-acquisition-tool\/162764\/\" \/>\n<meta property=\"og:site_name\" content=\"Kitchen &amp; Bath Business\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-26T12:00:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-15T17:31:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kbbonline.com\/wp-content\/uploads\/2025\/06\/elle-kwan.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Leslie Clagett\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KBBconnect\" \/>\n<meta name=\"twitter:site\" content=\"@KBBconnect\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Leslie Clagett\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/kbbonline.com\\\/business-people-news\\\/turning-your-portfolio-into-a-time-saving-client-acquisition-tool\\\/162764\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kbbonline.com\\\/business-people-news\\\/turning-your-portfolio-into-a-time-saving-client-acquisition-tool\\\/162764\\\/\"},\"author\":{\"name\":\"Leslie Clagett\",\"@id\":\"https:\\\/\\\/kbbonline.com\\\/#\\\/schema\\\/person\\\/866e0feec039b0c89eb11d0d09a5202b\"},\"headline\":\"Turning Your Portfolio Into a Time-Saving Client Acquisition Tool\",\"datePublished\":\"2025-06-26T12:00:22+00:00\",\"dateModified\":\"2025-07-15T17:31:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/kbbonline.com\\\/business-people-news\\\/turning-your-portfolio-into-a-time-saving-client-acquisition-tool\\\/162764\\\/\"},\"wordCount\":311,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/kbbonline.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/kbbonline.com\\\/business-people-news\\\/turning-your-portfolio-into-a-time-saving-client-acquisition-tool\\\/162764\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/kbbonline.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/elle-kwan.jpeg\",\"keywords\":[\"Elle Kwan\"],\"articleSection\":[\"Business &amp; 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