{"id":158733,"date":"2024-12-11T12:27:36","date_gmt":"2024-12-11T17:27:36","guid":{"rendered":"https:\/\/kbbonline.com\/?p=158733"},"modified":"2024-12-31T10:14:53","modified_gmt":"2024-12-31T15:14:53","slug":"experience-the-wow-midea-america-takes-center-stage-at-kbis-2025","status":"publish","type":"post","link":"https:\/\/kbbonline.com\/sponsored\/experience-the-wow-midea-america-takes-center-stage-at-kbis-2025\/158733\/","title":{"rendered":"Experience the Wow: Midea America Takes Center Stage at KBIS 2025"},"content":{"rendered":"<h2>Midea America Takes Center Stage at KBIS 2025<\/h2>\n<p style=\"font-weight: 400;\">The following interview with John Herrington, president of Midea America, will give a sneak peek into what the company will feature at KBIS 2025, its approach to innovation and its new brand campaign.<\/p>\n<h3 style=\"font-weight: 400;\"><strong>Q: John, with KBIS around the corner, what can attendees expect from Midea\u2019s showcase this year?<\/strong><\/h3>\n<p style=\"font-weight: 400;\"><strong>Herrington<\/strong>: This is a really exciting time for Midea! We\u2019re stepping onto the KBIS stage with incredible momentum and a rapidly growing portfolio of <a href=\"https:\/\/kbbonline.com\/products\/?topic=3376\"><strong>kitchen appliances<\/strong><\/a> that redefine practicality and style. Attendees can expect to see how Midea is leading the way with thoughtfully designed products that solve real-life challenges. From our industry-first refrigerators to our versatile ranges, every appliance we showcase reflects Midea&#8217;s commitment to surprising and delighting consumers with products designed to make everyday life a little easier. At KBIS, we\u2019re not just unveiling appliances\u2014we\u2019re sharing our vision for what the modern home can be with Midea as a trusted partner in every moment.<\/p>\n<h3 style=\"font-weight: 400;\"><strong>Q: Can you talk about Midea\u2019s approach to innovation?<\/strong><\/h3>\n<p style=\"font-weight: 400;\"><strong>Herrington<\/strong>: Innovation drives everything we do at Midea. For us, it\u2019s not just about adding new features\u2014it\u2019s about listening to our customers and creating solutions that truly enhance their lives. We believe the best innovations are the ones that fit seamlessly into everyday routines and make life a little easier.<\/p>\n<p style=\"font-weight: 400;\">Take our new 50\/50 Flex\u2122 Convertible Freezer, a truly groundbreaking, industry-first product. It gives consumers the flexibility to switch between a full-size freezer, a full-size refrigerator, or a balanced half-and-half configuration depending on their needs. It\u2019s all about empowering people with options that adapt to their lives.<\/p>\n<p style=\"font-weight: 400;\">What makes me particularly excited is the work happening at our Louisville, Kentucky Research Center\u2014MARC. We\u2019re in the middle of a major expansion, increasing the facility\u2019s size by 400%. Once complete, MARC will feature advanced research labs, a consumer insights center, and a customer showroom, making it a hub for next-generation appliance innovation in the U.S.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-158995 lazyload\" data-src=\"https:\/\/kbbonline.com\/wp-content\/uploads\/2024\/12\/midea.jpeg\" alt=\"midea appliances\" width=\"1000\" height=\"550\" data-srcset=\"https:\/\/kbbonline.com\/wp-content\/uploads\/2024\/12\/midea.jpeg 1000w, https:\/\/kbbonline.com\/wp-content\/uploads\/2024\/12\/midea-980x539.jpeg 980w, https:\/\/kbbonline.com\/wp-content\/uploads\/2024\/12\/midea-480x264.jpeg 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/550;\" \/><\/p>\n<h3 style=\"font-weight: 400;\"><strong>Q: How does Midea stand out in a crowded market, especially at KBIS?<\/strong><\/h3>\n<p style=\"font-weight: 400;\"><strong>Herrington<\/strong>: Here in the U.S., we\u2019re just beginning to share our story\u2014and it\u2019s an incredible one. KBIS gives us the platform to show the industry how Midea is redefining what homeowners can expect from their appliances.<\/p>\n<p style=\"font-weight: 400;\">Our approach is simple but powerful: thoughtfully designed products with features that surprise and delight. We pair high-quality performance with striking aesthetics and practical solutions to deliver moments that genuinely \u201cwow\u201d our customers. We stand behind our products with a two-year warranty for parts and labor\u2014double the industry standard\u2014because we believe in the performance and reliability of our appliances.* \u00a0At KBIS, we\u2019ll demonstrate how Midea\u2019s innovative mindset and value-driven design make us a standout choice for today\u2019s busy, on-the-go consumers.<\/p>\n<h3 style=\"font-weight: 400;\"><strong>Q: Can you tell us about Midea\u2019s new brand campaign?<\/strong><\/h3>\n<p style=\"font-weight: 400;\"><strong>Herrington<\/strong>: Absolutely! Our new campaign is a bold declaration of our commitment to U.S. consumers. At its heart, the campaign introduces Midea as a brand that brings \u201cdaily wows\u201d to life\u2014moments of joy and ease that happen when thoughtful design meets surprising practicality.<\/p>\n<p style=\"font-weight: 400;\">This campaign isn\u2019t just about introducing products; it\u2019s about showcasing our belief that every home deserves appliances that are as reliable and inspiring as the people who use them. Midea\u2019s commitment to the consumer drives every innovation. From sleek designs to intuitive features, we ensure that each appliance is engineered to make life simpler, better, and more enjoyable.<\/p>\n<h3 style=\"font-weight: 400;\"><strong>Q: What\u2019s your vision for Midea\u2019s growth in the U.S. market?<\/strong><\/h3>\n<p style=\"font-weight: 400;\"><strong>Herrington<\/strong>: Our vision is crystal clear: we want Midea to be a household name in America. With our unparalleled innovation, we\u2019re growing tremendously and making waves in the appliance market. Our focus is on meeting the evolving needs of today\u2019s multitasking consumers with appliances that deliver quality, durability, and, of course, surprising practicality.<\/p>\n<p style=\"font-weight: 400;\">By expanding our product offerings and continuing to invest in research and development, we\u2019re building strong connections with U.S. consumers and ensuring that Midea becomes synonymous with thoughtful design and meaningful solutions for the home.<\/p>\n<p style=\"font-weight: 400;\">Join us at KBIS 2025 (Booth W2344) to see how <a href=\"https:\/\/www.midea.com\/us\"><strong>Midea<\/strong><\/a> is creating \u201cwow\u201d moments for homes across America!<\/p>\n<p style=\"font-weight: 400;\">\u00a0*qualifying products only<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Midea America Takes Center Stage at KBIS 2025 The following interview with John Herrington, president of Midea America, will give a sneak peek into what the company will feature at KBIS 2025, its approach to innovation and its new brand campaign. Q: John, with KBIS around the corner, what can attendees expect from Midea\u2019s showcase [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":158734,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2078],"tags":[2114,3046,4051],"topic":[3376],"class_list":["post-158733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsored","tag-appliances","tag-midea-america","tag-john-herrington","topic-kitchen-appliances"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Experience the Wow: Midea America Takes Center Stage at KBIS 2025 | Kitchen &amp; Bath Business<\/title>\n<meta name=\"description\" content=\"John Herrington, president of Midea America, gives a sneak peek into what the company will feature at KBIS 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kbbonline.com\/sponsored\/experience-the-wow-midea-america-takes-center-stage-at-kbis-2025\/158733\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Experience the Wow: Midea America Takes Center Stage at KBIS 2025 | Kitchen &amp; 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